# Incentives, Inventory and Interest: Inside the 2026 Housing Market

Page: https://stenobird.com/podcast/real-estate-today-539720/incentives-inventory-and-interest-inside-the-2026-housing-market
Text version: https://stenobird.com/podcast/real-estate-today-539720/incentives-inventory-and-interest-inside-the-2026-housing-market.md
Podcast: [Real Estate Today](https://stenobird.com/podcast/real-estate-today-539720)
Published: 2026-01-06T10:00:00+00:00
Episode link: https://realestatetodayradio.libsyn.com/incentives-inventory-and-interest-inside-the-2026-housing-market
Audio file: https://traffic.libsyn.com/clean/secure/realestatetodayradio/RET_Podcast_8822.m4a?dest-id=2125397
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JSON: https://stenobird.com/v1/public/podcasts/real-estate-today-539720/episodes/incentives-inventory-and-interest-inside-the-2026-housing-market
Duration seconds: 1283

## Resource

This week on Real Estate Today, we take a close look at what's ahead in 2026: We're talking bold builder incentives designed to attract buyers and the housing markets expected to be in highest demand. Whether you're thinking about buying a home or you're a current homeowner planning for the future, this episode explores what these emerging trends could mean for your next move. We also break down why Florida continues to capture national attention as a housing hot spot. Guests include Dr. Jessica Lautz, deputy chief economist at the National Association of REALTORS®; Robert Dietz, chief economist at the National Association of Home Builders; and Dr. Brad O'Connor, chief economist at Florida REALTORS®. Plus, in our Hot or Not segment, we take a look at home design trends making waves, including animal prints, shiplap walls, wellness and activity zones, and home libraries.

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## Transcript

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