# Winning in New Construction Sales: Discipline, Builder Strategy & Buyer Wins with Jerry Strums

Page: https://stenobird.com/podcast/real-estate-excellence-6463726/winning-in-new-construction-sales-discipline-builder-strategy-buyer-wins-with-jerry-strums
Text version: https://stenobird.com/podcast/real-estate-excellence-6463726/winning-in-new-construction-sales-discipline-builder-strategy-buyer-wins-with-jerry-strums.md
Podcast: [Real Estate Excellence](https://stenobird.com/podcast/real-estate-excellence-6463726)
Published: 2026-02-06T09:00:00+00:00
Episode link: https://reepod.libsyn.com/winning-in-new-construction-sales-discipline-builder-strategy-buyer-wins-with-jerry-strums
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/reepod/REE_308_Full_Audio.mp3?dest-id=2833772
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Duration seconds: 4988

## Resource

Are you using every resource in front of you or waiting for success to knock on your door? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Jerry Strums of Richmond Homes to explore the world of new construction from the builder's side. From military buyers to first-time homeowners, Jerry shares what it takes to succeed in Northeast Florida's competitive housing market—and how agents can better partner with site reps for smooth transactions and happier clients. Listeners will discover the unspoken rules of registering buyers, the power of relationship building with site agents, and the often overlooked role of communication in securing the best deals for buyers. Jerry's transparency and passion shine through as he opens up about his journey from hustling multiple side jobs to dominating new home sales. Whether you're a seasoned realtor or just getting your license, this episode offers real value, real strategy, and real talk. If you're an agent navigating new construction or want to be, send this episode to your real estate team, connect with your local site agent today, and don't forget to follow the show for more behind-the-scenes real estate wisdom! Highlights 00:00 - 11:45 Breaking Into Real Estate Jerry's journey from server to licensed agent Hustling with side gigs before going full-time The friend who sparked his real estate career Early struggles without mentorship or guidance First experiences with Red Zone and Compass 11:45 - 24:30 Builder Life: Structure, Sales, and Strategy Gaining stability through Richmond Homes Leaving multiple side hustles behind How builder sales differ from retail real estate Common myths about "easy" site agent jobs Building routines and sales systems 24:30 - 37:10 Inside the New Construction Process…

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