# How The Listings Lab Can 10X Your Business With Jess Lenouvel

Page: https://stenobird.com/podcast/real-estate-excellence-6463726/how-the-listings-lab-can-10x-your-business-with-jess-lenouvel
Text version: https://stenobird.com/podcast/real-estate-excellence-6463726/how-the-listings-lab-can-10x-your-business-with-jess-lenouvel.md
Podcast: [Real Estate Excellence](https://stenobird.com/podcast/real-estate-excellence-6463726)
Published: 2026-03-30T07:00:00+00:00
Episode link: https://reepod.libsyn.com/how-the-listings-lab-can-10x-your-business-with-jess-lenouvel
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/reepod/REE_316_Full_Audio.mp3?dest-id=2833772
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JSON: https://stenobird.com/v1/public/podcasts/real-estate-excellence-6463726/episodes/how-the-listings-lab-can-10x-your-business-with-jess-lenouvel
Duration seconds: 3356

## Resource

What would change in your business if you stopped chasing ready now leads and started building trust with people much earlier in their decision-making journey? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Jess Lenouvel. Jess is the founder of The Listings Lab, author of More Money Less Hustle, and a real estate marketing strategist known for helping agents build scalable businesses through digital marketing, systems, and psychology. In this conversation, she explains why outdated prospecting methods are failing, why most agents misunderstand branding, and how attraction-based marketing creates stronger long term client relationships. She also breaks down the biggest gaps holding agents back, including poor messaging, weak systems, AI misuse, and a lack of understanding of human psychology. Jess shares how she built her first 100 deals through early Facebook conversations, why luxury is not a real niche, and how agents can move from burnout to a true business model with more income and less hustle. Highlights 00:00 - 04:07 Breaking Past the Solo Agent Growth Ceiling How fast growth creates operational pressure Why agents hit a production ceiling. The danger of waiting too long to build support. Systems before overwhelm. Preparing for a surge in business before it happens. 04:07 - 08:28 Running Real Estate Like a True Business Why commissions are not all personal income. Business accounts versus personal accounts. Paying yourself a salary. Budgeting for growth and support. Why agents need financial structure early. 08:28 - 18:00 From Shy New Agent to Digital Marketing Trailblazer Jess shares how she entered real estate. Why traditional training did not fit her. Building on Facebook in 2005.How conversations turned renters into buyers.…

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