# What is Roolo by Play9?

Page: https://stenobird.com/podcast/raw-feeders-of-great-britain-7900585/what-is-roolo-by-play9
Text version: https://stenobird.com/podcast/raw-feeders-of-great-britain-7900585/what-is-roolo-by-play9.md
Podcast: [Raw Feeders of Great Britain](https://stenobird.com/podcast/raw-feeders-of-great-britain-7900585)
Published: 2026-07-03T18:29:02+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/74b216165678e69c1ca2ff7abfee8115e4a4c15c8d780c3cdf4e1fb30da15b7e/eyJlcGlzb2RlSWQiOiIzNzFiZjI3ZS1kNjhiLTQ4MDAtOWYyNC0xNGI0YTIzM2QwOTciLCJwb2RjYXN0SWQiOiI0MzEwN2E4OC1iNzIyLTQ5MmUtYjQyMi1hMzIzYzRmMTZhY2UiLCJhY2NvdW50SWQiOiI2YTAyMjhmNTI5NWEwMmRlYzc0YjdjYzEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE0NTJkNGNlZjVjYTQ5NTFkNzIzZDM0L21pa2VzLXN0dWRpby1ESHMySC1jb21wb3Nlci0yMDI2LTctMV9fMTctNy01Ni5tcDMifQ==.mp3
Audio file: https://api.riverside.com/hosting-analytics/media/74b216165678e69c1ca2ff7abfee8115e4a4c15c8d780c3cdf4e1fb30da15b7e/eyJlcGlzb2RlSWQiOiIzNzFiZjI3ZS1kNjhiLTQ4MDAtOWYyNC0xNGI0YTIzM2QwOTciLCJwb2RjYXN0SWQiOiI0MzEwN2E4OC1iNzIyLTQ5MmUtYjQyMi1hMzIzYzRmMTZhY2UiLCJhY2NvdW50SWQiOiI2YTAyMjhmNTI5NWEwMmRlYzc0YjdjYzEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE0NTJkNGNlZjVjYTQ5NTFkNzIzZDM0L21pa2VzLXN0dWRpby1ESHMySC1jb21wb3Nlci0yMDI2LTctMV9fMTctNy01Ni5tcDMifQ==.mp3
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JSON: https://stenobird.com/v1/public/podcasts/raw-feeders-of-great-britain-7900585/episodes/what-is-roolo-by-play9
Duration seconds: 3578

## Resource

The conversation covers the introduction and background of the guest, the birth of the Roolo product, the adversity and inspiration behind the business, the journey of Tuki, the creation of Roolo, testing and feedback, innovative design and prototyping, distribution and expansion, product features and cleaning, colour choice and future plans, retail availability and ethical practices, ethical product development, the purpose of business, and the start of Raw Feeders of Great Britain. The conversation covers a wide range of topics related to dog feeding, nutrition, and the challenges faced by businesses and consumers. It delves into the impact of dog feeding cults, the importance of community-based feeding, the challenges of balancing over time, communication issues, inconsistencies in trading standards, and the impact on businesses and online toxicity. It also explores the compartmentalization in big corporations, customer service challenges, rescue centres, food crime, nutrition, health, and the affordability of raw feeding. Additionally, it discusses the fresh food movement and the need for data transparency in the pet food industry. https://play9.co.uk/ @Play9World Takeaways Raw feeding for dogs is a significant part of their health and wellness Innovative product design and ethical business practices are key to success Community-based feeding approach Challenges in trading standards Chapters 00:00 Introduction and Background 05:24 Innovative Design and Prototyping 13:16 Retail Availability and Ethical Practices 19:16 Ethical Product Development 26:34 The Purpose of Business 32:02 Inconsistencies in Trading Standards 37:55 Food Crime and Food Chain Integrity 43:26 Rehoming Challenges and Media Misrepresentation 56:27 Fresh Food Movement and Data Transparency

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## Transcript

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