# The Science Behind Effective Health Communication: Dr. Tesfa Alexander, Lerner Center for Public Health Advocacy at the Johns Hopkins Bloomberg School of Public Health Page: https://stenobird.com/podcast/raise-the-line-29872/the-science-behind-effective-health-communication-dr-tesfa-alexander-lerner-center-for-public-health-advocacy-at-the-johns-hopkins-bloomberg-school-of-public-health Text version: https://stenobird.com/podcast/raise-the-line-29872/the-science-behind-effective-health-communication-dr-tesfa-alexander-lerner-center-for-public-health-advocacy-at-the-johns-hopkins-bloomberg-school-of-public-health.md Podcast: [Raise the Line](https://stenobird.com/podcast/raise-the-line-29872) Published: 2026-03-05T17:00:00+00:00 Episode link: https://www.osmosis.org/podcast Audio file: https://cdn.simplecast.com/media/audio/transcoded/4dabe4aa-b059-4b71-b1b0-bc0467d6937b/76aac233-4587-4ece-89ba-76c24522a3de/episodes/audio/group/e8e0e527-84aa-4503-858d-74aac3e300f7/group-item/bcc4abf6-bd6b-4b2a-98b5-24b4b72f5176/128_default_tc.mp3?aid=rss_feed&feed=9vxwebuv Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/raise-the-line-29872/episodes/the-science-behind-effective-health-communication-dr-tesfa-alexander-lerner-center-for-public-health-advocacy-at-the-johns-hopkins-bloomberg-school-of-public-health Duration seconds: 1454 ## Resource As health officials across the globe struggle to get their messages through to a public overloaded with information, much of it inaccurate, about important health issues, we turn to communications expert Dr. Tesfa Alexander of the Johns Hopkins Bloomberg School of Public Health to understand the science and strategy behind effective campaigns. Join Raise the Line host Lindsey Smith for a fascinating look at how the right approach to communications can drive behavior change. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/raise-the-line-29872/episodes/the-science-behind-effective-health-communication-dr-tesfa-alexander-lerner-center-for-public-health-advocacy-at-the-johns-hopkins-bloomberg-school-of-public-health/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/raise-the-line-29872/the-science-behind-effective-health-communication-dr-tesfa-alexander-lerner-center-for-public-health-advocacy-at-the-johns-hopkins-bloomberg-school-of-public-health.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.