# 149. The unsexy truth about building MRR

Page: https://stenobird.com/podcast/radical-disruption-6017787/149-the-unsexy-truth-about-building-mrr
Text version: https://stenobird.com/podcast/radical-disruption-6017787/149-the-unsexy-truth-about-building-mrr.md
Podcast: [Radical Disruption](https://stenobird.com/podcast/radical-disruption-6017787)
Published: 2026-06-30T07:00:00+00:00
Episode link: https://myanichol.com/2026/06/30/the-unsexy-truth-about-building-mrr/
Audio file: https://episodes.captivate.fm/episode/8c929138-a572-43a9-9134-fb4eabeed87e.mp3
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JSON: https://stenobird.com/v1/public/podcasts/radical-disruption-6017787/episodes/149-the-unsexy-truth-about-building-mrr
Duration seconds: 613

## Resource

In today's episode, I'm pulling back the curtain on the reality of building monthly recurring revenue—and why the journey is far less glamorous than most people make it seem. Everyone wants the $10K, $20K, or even $50K recurring revenue months, but very few people talk about what it actually takes to get there. I share real examples from my own business and my students to show why consistent, incremental growth always beats chasing the next shiny object. If you're tired of starting every month at $0 and wondering how to create more predictable income, this episode will help you shift your focus toward building a sustainable revenue foundation that compounds over time. What you'll learn Why building monthly recurring revenue feels "unsexy"—but creates the biggest long-term payoff. How small monthly gains compound into consistent high-income months. The biggest mindset shift that keeps entrepreneurs from building predictable revenue. Why recurring offers and one-time offers both have a place in a healthy offer suite. How to evaluate whether your current marketing strategy actually supports your recurring revenue goals. Resources & Links: Scalability Hour Rich Join Kajabi: 3 months for $99 + a bonus from me! Plug and Get Paid 150 Free Hooks IG University 30 Days of Manychat Pro FREE Learn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Watch this episode on YouTube Read this episode in blog format here More about the Radical Disruption podcast: Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tan…

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## Transcript

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