# 142. The easiest market research you’ll ever do on Instagram

Page: https://stenobird.com/podcast/radical-disruption-6017787/142-the-easiest-market-research-you-ll-ever-do-on-instagram
Text version: https://stenobird.com/podcast/radical-disruption-6017787/142-the-easiest-market-research-you-ll-ever-do-on-instagram.md
Podcast: [Radical Disruption](https://stenobird.com/podcast/radical-disruption-6017787)
Published: 2026-05-12T07:00:00+00:00
Episode link: https://myanichol.com/2026/05/12/instagram-market-research/
Audio file: https://episodes.captivate.fm/episode/e3c7668b-b002-41fc-87a8-8c119477a02d.mp3
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JSON: https://stenobird.com/v1/public/podcasts/radical-disruption-6017787/episodes/142-the-easiest-market-research-you-ll-ever-do-on-instagram
Duration seconds: 695

## Resource

In today’s episode, I’m breaking down one of the easiest ways to collect ongoing market research for your business without constantly polling your audience or overcomplicating the process. Whether you’re brand new in business or years in, your audience is always evolving, which means your messaging, content, and offers should evolve too. I’m walking you through the exact ManyChat automation I use to collect real-time data from new Instagram followers so I can better understand what they actually need help with. This one simple automation helps me improve my content strategy, strengthen my messaging, grow my email list, promote my podcast, and naturally introduce my offers—all while collecting valuable audience insights in the background. If you’ve been guessing what your audience wants to hear from you, this episode will help you stop guessing and start using actual data to guide your content and marketing decisions. And if you’re not already using ManyChat, I also share where you can grab a discount to get started. What you'll learn Why market research should be an ongoing process in every stage of business How to use ManyChat automations to collect audience data automatically The exact DM flow I use for new Instagram followers How to uncover what content your audience actually wants from you Ways to connect your automations to your offers, podcast, and email list How to use audience responses to create stronger content and messaging Resources & Links: Manychat: 50% off for 2 months Scalability Overflow Mastermind Kajabi 30-day free trial + 2 bonuses 150 Free Hooks IG University 30 Days of Manychat Pro FREE Learn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect…

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## Transcript

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