# 138. I studied 200+ viral posts. Here’s what I learned

Page: https://stenobird.com/podcast/radical-disruption-6017787/138-i-studied-200-viral-posts-here-s-what-i-learned
Text version: https://stenobird.com/podcast/radical-disruption-6017787/138-i-studied-200-viral-posts-here-s-what-i-learned.md
Podcast: [Radical Disruption](https://stenobird.com/podcast/radical-disruption-6017787)
Published: 2026-04-14T07:00:00+00:00
Episode link: https://myanichol.com
Audio file: https://episodes.captivate.fm/episode/b11fc23c-4917-4dad-9fc1-c4c7aa0a2e64.mp3
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JSON: https://stenobird.com/v1/public/podcasts/radical-disruption-6017787/episodes/138-i-studied-200-viral-posts-here-s-what-i-learned
Duration seconds: 1186

## Resource

In today’s episode, I’m breaking down what’s actually working on Instagram right now in 2026 after studying over 200 high-performing posts across multiple niches. I share the biggest pattern I found (and no, it’s not some secret hack), plus how you can start creating content that connects, performs, and actually gets people to stop scrolling. I also walk through three specific hook formulas that are consistently driving views, engagement, and growth—along with why they work and how to apply them to your own content without overthinking it. If your content has been feeling flat lately, this will shift how you approach everything. What you'll learn High-performing content creates an “identity moment” that makes the viewer feel seen Generic content gets ignored—specificity is what makes people stop and engage POV hooks work by placing the viewer directly into a relatable, detailed moment “Permission slip” hooks tap into what your audience already wants but needs validation for Bold or controversial hooks spark curiosity and increase engagement Resources & Links: Scalability Overflow Mastermind Kajabi 30-day free trial + 2 bonuses 150 Free Hooks IG University 30 Days of Manychat Pro FREE Learn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Watch this episode on YouTube Read this episode in blog format here More about the Radical Disruption podcast: Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands…

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