# 131. Number one reason your funnel isn't converting in 2026

Page: https://stenobird.com/podcast/radical-disruption-6017787/131-number-one-reason-your-funnel-isn-t-converting-in-2026
Text version: https://stenobird.com/podcast/radical-disruption-6017787/131-number-one-reason-your-funnel-isn-t-converting-in-2026.md
Podcast: [Radical Disruption](https://stenobird.com/podcast/radical-disruption-6017787)
Published: 2026-02-24T07:00:00+00:00
Episode link: https://myanichol.com/2026/02/24/number-one-reason-your-funnel-isnt-converting/
Audio file: https://episodes.captivate.fm/episode/64df432b-c333-4663-8409-e109794b69c3.mp3
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JSON: https://stenobird.com/v1/public/podcasts/radical-disruption-6017787/episodes/131-number-one-reason-your-funnel-isn-t-converting-in-2026
Duration seconds: 435

## Resource

In today’s episode, I break down the number one reason funnels fail to convert — and it’s not what most people think. While many funnels technically have all the “right” pieces (opt-in, freebie, nurture emails, sales emails), the real issue is how the funnel was built. Instead of creating funnels in disconnected parts, this episode explains why reverse-engineering from your main offer is the key to building a funnel that actually converts. You’ll learn how to think of your funnel as a curated journey — not a checklist — and how each step should intentionally prepare your audience to say yes to your offer. What you'll learn What a funnel really is (and what it’s supposed to do) Why most funnels don’t convert even when they’re “complete” The biggest mistake people make when building their funnels Why starting with a freebie is often the wrong first step How to reverse-engineer your funnel from your main offer How to use “stepping stones” to move cold leads toward buying What to evaluate inside your opt-in, freebie, nurture emails, and sales emails The key question every funnel component should answer before it exists Resources & Links: Waitlist for Stacked Inbox Scalability Overflow Mastermind Kajabi 30-day free trial + 2 bonuses 150 Free Hooks IG University 30 Days of Manychat Pro FREE Learn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Watch this episode on YouTube Read this episode in blog format here More about the Radical Disruption podcast: Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking fo…

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## Transcript

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