# 126. How I sold a $40k coaching package

Page: https://stenobird.com/podcast/radical-disruption-6017787/126-how-i-sold-a-40k-coaching-package
Text version: https://stenobird.com/podcast/radical-disruption-6017787/126-how-i-sold-a-40k-coaching-package.md
Podcast: [Radical Disruption](https://stenobird.com/podcast/radical-disruption-6017787)
Published: 2026-01-20T07:00:00+00:00
Episode link: https://myanichol.com/2026/01/20/how-i-sold-a-40k-coaching-package/
Audio file: https://episodes.captivate.fm/episode/41263df7-8c0d-4cd2-b1c6-e674658f1c58.mp3
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JSON: https://stenobird.com/v1/public/podcasts/radical-disruption-6017787/episodes/126-how-i-sold-a-40k-coaching-package
Duration seconds: 1785

## Resource

In this episode, I walk through exactly how I’ve sold over 50 multiple five-figure coaching and high-ticket offers, including a $40,000 coaching package, without running sales calls. About half of those sales happened with little to no direct conversation before the purchase. I explain why I don’t personally use sales calls, even though they work, and how my background in network marketing, my role as a mom, and my desire for a spacious calendar shaped the way I built my business. This episode breaks down the systems, content strategy, and offer structure that allow high-ticket clients to confidently buy without pressure, urgency, or hopping on discovery calls. This is a behind-the-scenes look at how high-ticket sales can happen ethically, intentionally, and without putting families in financially stressful positions. What you'll learn • How I’ve sold high-ticket coaching and mastermind offers without sales calls • Why sales calls are not required to sell $10k–$40k offers • The two main reasons I intentionally removed sales calls from my business • How motherhood and time freedom influenced my business model • Why sales skills still matter, even without sales calls • How I protect potential clients from making unaligned financial decisions • The role applications play in replacing discovery calls • Why asking questions does not make someone less qualified • How buyer types influence the need for sales calls • Why some buyers will avoid offers that require a call • How content pre-qualifies high-ticket clients before they ever apply Resources & Links: Scalability Overflow Mastermind Kajabi 30-day free trial + 2 bonuses 150 Free Hooks IG University 30 Days of Manychat Pro FREE Learn how to run successful paid ads Some of the links mentioned are affiliate links, which…

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## Transcript

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