# Episode 29: Who the Hell is Attend Behavior? (And Why Your Parent Training is Still in the Stone Age)

Page: https://stenobird.com/podcast/rad-n-bad-podcast-7370394/episode-29-who-the-hell-is-attend-behavior-and-why-your-parent-training-is-still-in-the-stone-age
Text version: https://stenobird.com/podcast/rad-n-bad-podcast-7370394/episode-29-who-the-hell-is-attend-behavior-and-why-your-parent-training-is-still-in-the-stone-age.md
Podcast: [Rad N Bad Podcast](https://stenobird.com/podcast/rad-n-bad-podcast-7370394)
Published: 2026-03-04T14:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/sean-carrero/episodes/Episode-29-Who-the-Hell-is-Attend-Behavior--And-Why-Your-Parent-Training-is-Still-in-the-Stone-Age-e3fdqlg
Audio file: https://anchor.fm/s/104b97260/podcast/play/115845232/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-21%2F418557787-44100-2-065746823c2ec.m4a
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JSON: https://stenobird.com/v1/public/podcasts/rad-n-bad-podcast-7370394/episodes/episode-29-who-the-hell-is-attend-behavior-and-why-your-parent-training-is-still-in-the-stone-age
Duration seconds: 3824

## Resource

Welcome back to the Rad and Bad Podcast , the only show in ABA where we willingly jump into the wood chipper of industry nonsense to see what comes out the other side. Today, we’re asking the question: Who the hell is Attend Behavior? Sean Yocum is joined by Alan Fullbright, BCBA , to discuss why the field has spent the last decade tuning the "cup holders" of clinical data while the "engine" of caregiver support has been left to rot. For too long, parent training has been the "side dish" of ABA—a series of dry PDFs and awkward Tuesday-at-3-PM meetings that families are too burnt out to attend. Attend Behavior is the "hold my beer" response to that status quo. By digitizing the gold-standard Rubi parent training program , they’ve created a life raft for families drowning in behavioral chaos. In this episode, we kick open the hood on: The "Manual" vs. The "App": How Attend turned decades of research into bite-sized, "weaponized" modules that parents can actually use at 8:00 PM on a school night. The Scalability Crisis: Why the field can't produce enough clinicians to meet the demand, and why caregiver empowerment is the only way out. Monocles and Gatekeeping: A blunt look at the "BCBA superiority complex" and why we need to stop treating parents like they’re incompetent. The Death of "Train and Hope": Shifting the focus from clinical labor to caregiver leadership. If you’re ready to stop treating symptoms and start empowering the real agents of change, it’s time to find out who the hell Attend Behavior really is. https://home.attendbehavior.com/

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