# R2Kast 423 – Olivia Skeoch on content, career changes and coming into agriculture Page: https://stenobird.com/podcast/r2kast-people-in-food-and-farming-all-in-6734636/r2kast-423-olivia-skeoch-on-content-career-changes-and-coming-into-agriculture Text version: https://stenobird.com/podcast/r2kast-people-in-food-and-farming-all-in-6734636/r2kast-423-olivia-skeoch-on-content-career-changes-and-coming-into-agriculture.md Podcast: [R2Kast - People in Food and Farming/All In](https://stenobird.com/podcast/r2kast-people-in-food-and-farming-all-in-6734636) Published: 2026-05-08T18:00:00+00:00 Episode link: https://shows.acast.com/r2kast/episodes/r2kast-423-olivia-skioch-on-content-career-changes-and-comin Audio file: https://sphinx.acast.com/p/open/s/65885e0cfa5a340016e3e287/e/69c80f67e05c00aacfe2e151/media.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/r2kast-people-in-food-and-farming-all-in-6734636/episodes/r2kast-423-olivia-skeoch-on-content-career-changes-and-coming-into-agriculture Duration seconds: 4527 ## Resource Today I had Liv on the R2Kast πŸŽ™οΈ She works in commercial content across the agricultural media space, creating campaigns, events and storytelling that connect farming with a wider audience. 🌾 We spoke about how she found her way into agriculture from outside the sector, starting with an English degree and teaching before moving into marketing and eventually into agricultural media. It was a really honest chat about trying different things, figuring out what works and what doesn’t, and how those decisions shape where you end up. 🍎 A big part of the conversation focused on content and communication. How stories are told in agriculture, the importance of asking questions, and why people coming in without a farming background can bring a different and valuable perspective to the industry. 🌍 We also chatted about confidence, networking and building a career without a set plan, and how sometimes just following what you enjoy can take you further than you expect. Enjoy! πŸ™‚ Hosted on Acast. See acast.com/privacy for more information. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/r2kast-people-in-food-and-farming-all-in-6734636/episodes/r2kast-423-olivia-skeoch-on-content-career-changes-and-coming-into-agriculture/transcription-requests` β€” Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/r2kast-people-in-food-and-farming-all-in-6734636/r2kast-423-olivia-skeoch-on-content-career-changes-and-coming-into-agriculture.md` β€” Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.