# EP111 - Manufacturing Isnt Gone - Why Bringing It Back Is Harder Than You Think

Page: https://stenobird.com/podcast/r-b-talks-6474719/ep111-manufacturing-isnt-gone-why-bringing-it-back-is-harder-than-you-think
Text version: https://stenobird.com/podcast/r-b-talks-6474719/ep111-manufacturing-isnt-gone-why-bringing-it-back-is-harder-than-you-think.md
Podcast: [R&B Talks](https://stenobird.com/podcast/r-b-talks-6474719)
Published: 2025-11-04T02:27:59+00:00
Episode link: https://rss.com/podcasts/randbtalks/2306673
Audio file: https://content.rss.com/episodes/217506/2306673/randbtalks/2025_11_04_02_27_40_19797d0d-9e53-425a-9b5f-6aba7ee6d811.mp3
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Duration seconds: 4886

## Resource

Jobs fell, but US manufacturing output did not vanish. We separate myth from reality, unpack nearshoring vs de-China-fying, explain Made in USA vs Assembled in USA vs qualified claims, and dig into the tool and die chokepoint. We finish with two credible paths to double capacity and what would actually move the needle. Key topics: [1] Output vs jobs; automation and mix shift [2] Nearshoring, Mexico, and upstream inputs [3] Tool and die bottleneck (capacity, talent, lead times) [4] Math of doubling capacity (people path vs automation path) [5] Honest labeling and consumer choice Links: Smarter Every Day: https://youtu.be/3ZTGwcHQfLY Instagram: https://instagram.com/randbtalks Facebook: https://www.facebook.com/profile.php?id=100095476576481

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## Transcript

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