# CROSSING THE CHASM Page: https://stenobird.com/podcast/quick-reads-7121830/crossing-the-chasm Text version: https://stenobird.com/podcast/quick-reads-7121830/crossing-the-chasm.md Podcast: [Quick Reads](https://stenobird.com/podcast/quick-reads-7121830) Published: 2026-07-04T13:40:01+00:00 Episode link: https://www.spreaker.com/episode/crossing-the-chasm--72717637 Audio file: https://api.spreaker.com/download/episode/72717637/crossing_the_chasm.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/quick-reads-7121830/episodes/crossing-the-chasm Duration seconds: 573 ## Resource Crossing the Chasm by Geoffrey A. Moore is a classic business and marketing book that explains why many innovative products fail to reach the mainstream market. The book introduces the concept of the "chasm"—the gap between early adopters who embrace new technology and the larger mainstream audience that demands proven value. Moore provides practical strategies for startups and technology companies to position their products, target the right niche, and build credibility before expanding. The core message is that long-term success depends on understanding customer behavior, choosing the right market, and creating a strategy that bridges the gap from innovation to widespread adoption. Become a supporter of this podcast: https://www.spreaker.com/podcast/quick-reads--6471107/support . ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/quick-reads-7121830/episodes/crossing-the-chasm/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/quick-reads-7121830/crossing-the-chasm.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.