# Are You Reinforcing the Wrong Behavior?

Page: https://stenobird.com/podcast/quest-for-success-7403148/are-you-reinforcing-the-wrong-behavior
Text version: https://stenobird.com/podcast/quest-for-success-7403148/are-you-reinforcing-the-wrong-behavior.md
Podcast: [Quest for Success](https://stenobird.com/podcast/quest-for-success-7403148)
Published: 2026-07-16T09:00:00+00:00
Episode link: https://quest-success.com/
Audio file: https://dts.podtrac.com/redirect.mp3/pscrb.fm/rss/p/traffic.libsyn.com/secure/91038b65-2547-46ea-8dce-d6b237852bad/208_Reinforcing_BX.mp3?dest-id=4368138
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JSON: https://stenobird.com/v1/public/podcasts/quest-for-success-7403148/episodes/are-you-reinforcing-the-wrong-behavior
Duration seconds: 1785

## Resource

What if the way you correct bad behavior is actually teaching people to get better at hiding it? In this episode of Quest for Success Podcast , Dr. Jerry Cunningham explores why reinforcement can create lasting change while punishment may create fear, avoidance, and a whole lot of creative excuse-making. You'll learn how timing, consistency, and clear expectations affect behavior, why constantly catching people doing something wrong can damage trust, and how these ideas show up in parenting, leadership, mental health, and faith. You'll also hear why a porcupine, a swamp rat, and possibly Dr. Cunningham eating Milk-Bones for supper all belong in the same conversation. If you lead employees, raise children, coach others, or simply want to change your own habits, this episode will challenge you to look at what you're rewarding—and what you may be reinforcing without even realizing it. Key Takeaways Reinforced behaviors are more likely to be repeated. Timing and consistency matter when encouraging change. Punishment can encourage fear, avoidance, and secrecy. Catching people doing things right can build confidence and trust. Correction should teach, guide, and encourage growth. Reinforcement applies to leadership, parenting, mental health, and faith. Learn more from Dr. Jerry Cunningham at Quest-Success.com . Suggested Reading & References John W. Maag, Parenting Without Punishment: Making Problem Behavior Work for You . B. F. Skinner and research on operant conditioning and reinforcement. Reinforcement and Punishment , Palo Alto University. Fontes and colleagues, Punishment and Its Putative Fallout: A Reappraisal . Simon Sinek's leadership discussions on catching people doing things right. Mentioned in This Episode #SimonSinek #BFSkinner #JohnMaag #ParentingWithoutPunishm…

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## Transcript

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