# What Happens When You're Building The Wrong Business?

Page: https://stenobird.com/podcast/purpose-profit-podcast-6703831/what-happens-when-you-re-building-the-wrong-business
Text version: https://stenobird.com/podcast/purpose-profit-podcast-6703831/what-happens-when-you-re-building-the-wrong-business.md
Podcast: [Purpose + Profit Podcast](https://stenobird.com/podcast/purpose-profit-podcast-6703831)
Published: 2025-08-12T12:00:00+00:00
Episode link: https://www.buzzsprout.com/2517811/episodes/17630312-what-happens-when-you-re-building-the-wrong-business.mp3
Audio file: https://www.buzzsprout.com/2517811/episodes/17630312-what-happens-when-you-re-building-the-wrong-business.mp3
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JSON: https://stenobird.com/v1/public/podcasts/purpose-profit-podcast-6703831/episodes/what-happens-when-you-re-building-the-wrong-business
Duration seconds: 1003

## Resource

In this episode of the Purpose and Profit Podcast, Jess Sato discusses what happens when you realize you're building the wrong business. This is the first episode in a three-part series, featuring high-achieving, purpose-driven women who sought Jess’s guidance to realign their ventures. Jess shares the story of Jen Morris, who transitioned from a successful health and wellness business to founding "Renegade Motherhood," a progressive community for mothers who are also running businesses...

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## Transcript

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