# The Recipe That Got You Here Won't Get You There

Page: https://stenobird.com/podcast/purpose-profit-podcast-6703831/the-recipe-that-got-you-here-won-t-get-you-there
Text version: https://stenobird.com/podcast/purpose-profit-podcast-6703831/the-recipe-that-got-you-here-won-t-get-you-there.md
Podcast: [Purpose + Profit Podcast](https://stenobird.com/podcast/purpose-profit-podcast-6703831)
Published: 2026-06-02T12:00:00+00:00
Episode link: https://www.buzzsprout.com/2517811/episodes/19276652-the-recipe-that-got-you-here-won-t-get-you-there.mp3
Audio file: https://www.buzzsprout.com/2517811/episodes/19276652-the-recipe-that-got-you-here-won-t-get-you-there.mp3
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JSON: https://stenobird.com/v1/public/podcasts/purpose-profit-podcast-6703831/episodes/the-recipe-that-got-you-here-won-t-get-you-there
Duration seconds: 1154

## Resource

Stop Using Someone Else’s Recipe and Evolve Your Business Framework Jess Sato shares how a cupcake hobby became her business, When Cookie Met Cupcake, and how moving from borrowed recipes to her own signature vanilla bean buttercream (and later cake and cookie recipes) helped it grow. She parallels this with how founders often start by adopting proven frameworks from well-known entrepreneurs, but eventually outgrow them as their expertise and the market evolve, creating a “grindy” feel...

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## Transcript

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