# Why Neofin Killed Its Niche and Rebuilt From Scratch. And What They're Launching Next | Svitlanka Sergiichuka,  CEO & Co-Founder, Neofin

Page: https://stenobird.com/podcast/purpose-driven-fintech-6329886/why-neofin-killed-its-niche-and-rebuilt-from-scratch-and-what-they-re-launching-next-svitlanka-sergiichuka-ceo-co-founder-neofin
Text version: https://stenobird.com/podcast/purpose-driven-fintech-6329886/why-neofin-killed-its-niche-and-rebuilt-from-scratch-and-what-they-re-launching-next-svitlanka-sergiichuka-ceo-co-founder-neofin.md
Podcast: [Purpose Driven FinTech](https://stenobird.com/podcast/purpose-driven-fintech-6329886)
Published: 2026-05-08T12:00:00+00:00
Episode link: https://purpose-driven-fintech.captivate.fm/episode/neofin-svitlanka-fintech-ecosystem-monica-millares
Audio file: https://episodes.captivate.fm/episode/30aaeb8c-a72f-423a-9670-f21f8fe783b3.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/purpose-driven-fintech-6329886/episodes/why-neofin-killed-its-niche-and-rebuilt-from-scratch-and-what-they-re-launching-next-svitlanka-sergiichuka-ceo-co-founder-neofin
Duration seconds: 480

## Resource

Recorded live at Money20/20 Bangkok, 2026 The FinTech infrastructure race isn't just about payments anymore. Neofin has spent three years rebuilding from a geo-agnostic lending tool into a full financial super app engine; and the businesses buying in aren't banks. They're retailers, telcos, and gas station networks. In this short conversation recorded live at Money2020, I catch up with Svitlanka, Co-Founder of Neofin (and 2nd time Purpose Driven FinTech podcast guest), on what's changed, who they're building for, and why transactions alone no longer create loyalty. Key takeaways: Why non FinTech businesses with large user bases are Neofin's core customer How NeoFin sits between the retailer and the bank, and what each party covers The product evolution from standalone lending to wallet, BNPL, and full financial ecosystem Why 360 experiences beat pure transaction infrastructure for long-term retention What's next….agentic payments and a major European launch We cover: (00:00) Three years on, what's changed at Neofin (01:30) From lending infrastructure to full FinTech ecosystem (02:30) Who NeoFin's customers are and why retailers are launching BNPL wallets (03:45) The bank + Neofin partnership model explained (04:30) Why transactions don't build loyalty; and what does Follow for more discussions on building FinTech products with customer and commercial impact and to stay updated on the latest episodes. 👉 Connect with Svitlanka: LinkedIn: https://www.linkedin.com/in/svitlanaromaniuk/ Website: https://neo-fin.com/ 👉 Connect with Monica LinkedIn: https://www.linkedin.com/in/monicamillares/ YouTube: https://www.youtube.com/@moni_millares TikTok: https://www.tiktok.com/@moni_millares Website: https://www.purposedrivenfintech.com/ Production and marketing by Monica Millares. F…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/purpose-driven-fintech-6329886/episodes/why-neofin-killed-its-niche-and-rebuilt-from-scratch-and-what-they-re-launching-next-svitlanka-sergiichuka-ceo-co-founder-neofin/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/purpose-driven-fintech-6329886/why-neofin-killed-its-niche-and-rebuilt-from-scratch-and-what-they-re-launching-next-svitlanka-sergiichuka-ceo-co-founder-neofin.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.