# 142: Tricia Marsherall on Clean Data, Clear Strategy, and How Donor Databases Really Work

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Podcast: [Prospect Research #Chatbytes](https://stenobird.com/podcast/prospect-research-chatbytes-1773)
Published: 2026-06-01T12:00:00+00:00
Episode link: https://prorinstitute.libsyn.com/142-tricia-marsherall-on-clean-data-clear-strategy-and-how-donor-databases-really-work
Audio file: https://traffic.libsyn.com/secure/prorinstitute/CB142-MarsherallTricia-Assembly_final.mp3?dest-id=256174
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Duration seconds: 1188

## Resource

Tricia Marsherall, founder of Donor Database Experts, has seen it all: nonprofits convinced their database is broken, teams without a shared definition of "major gift," and the costly mistake of switching systems to solve a strategy problem. In this episode, she shares what thriving fundraising operations actually look like — and the preventative care every nonprofit needs. Resources Mentioned Connect with Tricia on LinkedIn Donor Database Experts | Knowledge Hub Good to Great: Why Some Companies Make the Leap...and Others Don't | Jim Collins Read More on the Learning Edge Blog

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