# Quick Hit: How Can I Gain a More Holistic Understanding of What My DTC & Wholesale Customers Want?

Page: https://stenobird.com/podcast/proof-to-product-615543/quick-hit-how-can-i-gain-a-more-holistic-understanding-of-what-my-dtc-wholesale-customers-want
Text version: https://stenobird.com/podcast/proof-to-product-615543/quick-hit-how-can-i-gain-a-more-holistic-understanding-of-what-my-dtc-wholesale-customers-want.md
Podcast: [Proof to Product](https://stenobird.com/podcast/proof-to-product-615543)
Published: 2026-06-04T10:00:00+00:00
Episode link: http://www.prooftoproduct.com
Audio file: https://episodes.captivate.fm/episode/21372e3a-b6d7-4a55-9a87-3ca84580fd41.mp3
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Duration seconds: 560

## Resource

Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just too juicy. They're too good to live in the archives. Today, I'm bringing one back. What you're about to hear is a short clip from a past episode. It's a topic that has stuck with me and still feels very relevant today. These throwback episodes are intentionally short and to the point because sometimes you don't need a full deep dive. All right, let's dive in. You can listen to the full episode with Monica Sharma-Patnekar of Business with Monica here: http://prooftoproduct.com/283 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp

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## Transcript

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