# 451 | Listening to Customers Without Letting Every Opinion Dictate your Direction with Kirstie Lee, A Jar of Pickles

Page: https://stenobird.com/podcast/proof-to-product-615543/451-listening-to-customers-without-letting-every-opinion-dictate-your-direction-with-kirstie-lee-a-jar-of-pickles
Text version: https://stenobird.com/podcast/proof-to-product-615543/451-listening-to-customers-without-letting-every-opinion-dictate-your-direction-with-kirstie-lee-a-jar-of-pickles.md
Podcast: [Proof to Product](https://stenobird.com/podcast/proof-to-product-615543)
Published: 2026-07-28T10:00:00+00:00
Episode link: http://www.prooftoproduct.com
Audio file: https://episodes.captivate.fm/episode/9b2a9297-f373-4cd1-ae93-d5371862db1b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/proof-to-product-615543/episodes/451-listening-to-customers-without-letting-every-opinion-dictate-your-direction-with-kirstie-lee-a-jar-of-pickles
Duration seconds: 2276

## Resource

Today's conversation is all about growing your business intentionally, experimenting with new ideas, and building a brand that evolves alongside you. Today's guest is Kirstie Lee, the founder of A Jar of Pickles , a product company that creates playful gifts and accessories that celebrate Asian appetites. Kirstie's been in business for 12 years, starting as an Etsy hobby while she was in college, and she kept it running alongside her corporate job for 8 years. Then, she went full-time about 5 years ago after having her kids. Her brand now sells online, at craft shows, and through wholesale partnerships. Last year alone, she managed 43 retail markets across 4 states. Kirstie has been part of our Proof to Product community for more than a decade, and it has been such a joy to watch her business grow. In this episode, we talk about everything from balancing a corporate career while building a product brand to hiring your first employee, expanding into wholesale, building a devoted direct-to-consumer audience, and why treating your business like one big experiment has opened doors to opportunities that Kirstie never even planned for. I especially love Kirstie's perspective on listening to customers without letting every opinion dictate your direction and how staying curious has helped her continue growing year after year. If you are wondering what the next stage of growth could look like for your business and you're looking for encouragement that there is not one specific pathway to take for that success, then I think you're really going to enjoy today's episode. Today's episode is brought to you by our Is Wholesale Right for You workshop ! Wholesale is not the only way to grow a product brand, but it's definitely my favorite. If you are curious about selling to retail sto…

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## Transcript

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