# 433 | How to Navigate the Seasonality of Retail with Angie Chua, bobo design studio

Page: https://stenobird.com/podcast/proof-to-product-615543/433-how-to-navigate-the-seasonality-of-retail-with-angie-chua-bobo-design-studio
Text version: https://stenobird.com/podcast/proof-to-product-615543/433-how-to-navigate-the-seasonality-of-retail-with-angie-chua-bobo-design-studio.md
Podcast: [Proof to Product](https://stenobird.com/podcast/proof-to-product-615543)
Published: 2026-02-24T18:00:00+00:00
Episode link: http://www.prooftoproduct.com
Audio file: https://episodes.captivate.fm/episode/5d50e1a3-6de4-40b9-9c9f-25692a7ad713.mp3
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JSON: https://stenobird.com/v1/public/podcasts/proof-to-product-615543/episodes/433-how-to-navigate-the-seasonality-of-retail-with-angie-chua-bobo-design-studio
Duration seconds: 1829

## Resource

Hiring can feel like a huge big leap. It's expensive. It's vulnerable to let other people into your business. And if you've been doing everything yourself, it can also feel maybe unnecessary. But what if building a team isn't a risk? It's actually a smart move for stabilizing and scaling your business. That's what we're digging into today with Angie Chua of bobo design studio and bobo Palm Springs . You may remember Angie from episode 426 where we talked about what's happening with Amazon right now using AI to scrape websites. Today's conversation is more personal. We're talking about her evolution from the digital advertising world to building a travel-inspired stationery brand and a thriving brick-and-mortar shop in Palm Springs. Angie shares what it was really like growing her business, the missteps, the hiring decisions, the moments of doubt that we all kind of face, and also the shifts that helped her step into true leadership. We talk about what happens when you hire your first employee, what it takes to let go of control, the reality of outsourcing to agency, and what that looked like for Angie, including what worked and what didn't, and why having a solid bookkeeper isn't optional if you want to scale a product-based business sustainably. She also opened up about her commitment to supporting artists from marginalized communities, how she navigates the seasonality of retail in Palm Springs, and what it looks like to practice self-compassion while growing a business. This is a grounded, honest conversation about growth, not a highlight reel, but the real version. Today's episode is brought to you by Digital Lizard , a sponsor of our Paper Camp program, which kicks off this week. Digital Lizard is a full-service marketing and print partner offering digital and off…

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