# Profitable Web Designer Tip: The Sneaky Word Sabotaging Your Web Design Business

Page: https://stenobird.com/podcast/profitable-web-designer-with-shannon-mattern-5653180/profitable-web-designer-tip-the-sneaky-word-sabotaging-your-web-design-business
Text version: https://stenobird.com/podcast/profitable-web-designer-with-shannon-mattern-5653180/profitable-web-designer-tip-the-sneaky-word-sabotaging-your-web-design-business.md
Podcast: [Profitable Web Designer with Shannon Mattern](https://stenobird.com/podcast/profitable-web-designer-with-shannon-mattern-5653180)
Published: 2026-06-19T09:00:00+00:00
Episode link: https://webdesigneracademy.com/profitable-web-designer-podcast/
Audio file: https://traffic.megaphone.fm/SAS9697361915.mp3
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Duration seconds: 314

## Resource

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: webdesigneracademy.com/proposal Episode 199: The Sneaky Word Sabotaging Your Web Design Business with Aiza Cheung of Studio Coya In this episode, I'm joined by brand designer Aiza Cheung of Studio Coya - a branding studio specializing in turning signature offers into recognizable, sellable brands. Aiza shares the time she almost abandoned the exact offer her clients loved most because she thought she should be doing something bigger. We talk about the 'should' trap, her pricing evolution, how she structures her business around travel and flexibility, and the mindset blocks that keep capable service providers from showing up fully. What You'll Learn: Why 'should' is one of the most dangerous words in your business - and how to spot it What it looks like to design your business around the life you actually want Taking your foot off the brake: the mindset work underneath the business strategy Resources Mentioned: Studio Coya: https://studiocoya.com/ Aiza on Instagram: @studiocoya Nourish Your Brand Podcast by Aiza Cheung - search on your podcast app Next Level Mastermind: webdesigneracademy.com/next-level-mastermind Related Episodes: Episode 191: How To Choose the Right Web Design Business Model - https://webdesigneracademy.com/how-to-choose-the-right-web-design-business-model/ Episode 189: How To Price Custom Web Design Projects with Shannon Mattern - https://webdesigneracademy.com/how-to-price-custom-web-design-projects-with-shannon-mattern/ About the Guest Aiza Cheung is the brand chef and designer behind Studio Coya, a branding studio with a food-themed twist. She specializes in branding signature offers for high-achie…

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