# # 177 - Premium, High Marbling Lamb Is Here. With Tom Bull from LAMBPRO Page: https://stenobird.com/podcast/profitable-farmer-636898/177-premium-high-marbling-lamb-is-here-with-tom-bull-from-lambpro Text version: https://stenobird.com/podcast/profitable-farmer-636898/177-premium-high-marbling-lamb-is-here-with-tom-bull-from-lambpro.md Podcast: [Profitable Farmer](https://stenobird.com/podcast/profitable-farmer-636898) Published: 2025-10-09T14:00:00+00:00 Episode link: https://profitablefarmer.podbean.com/e/177-the-wagyu-of-lamb-is-here-a-world-first-with-tom-bull-from-lambpro/ Audio file: https://mcdn.podbean.com/mf/web/bnbeesv676gmsrmj/Episode_177_-_The_Wagyu_of_Lamb_Is_Here_A_World_First_with_Tom_Bull_from_LAMBPROab7i1.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/profitable-farmer-636898/episodes/177-premium-high-marbling-lamb-is-here-with-tom-bull-from-lambpro Duration seconds: 3434 ## Resource After more than 15 years of focused breeding, data collection, and persistence, Tom Bull and his team at LAMBPRO have achieved what many thought was impossible: the creation of KS7, a Marble Score 7 lamb, developed in partnership with Meat & Livestock Australia, Endeavour Meats, and chef Matt Moran. This high-marbling lamb delivers the same eating quality, juiciness, and tenderness that consumers love in premium beef. But this story isn’t just about a product. It’s about the vision, innovation, and belief that Australian lamb can compete on the global stage for the most discerning markets. Tom shares the journey from identifying high-marbling Hampshire Down genetics to developing grading technology that can now grade lambs accurately on the processing floor. He also reflects on what this means for producers and how the industry can evolve to attract young people, reduce labour, and build more efficient, profitable sheep enterprises. Specifically during this episode, we unpack: how genetic discovery and grading technology combined to deliver the world’s first Marble Score 7 lamb; how labour efficiency and youth engagement are shaping the next era of sheep production; and why Australia’s future lies in premium, not commodity markets, serving the “Uber-premium” consumer who values quality over quantity. Tom Bull’s work is proof that persistence and vision can move an entire industry forward and that Australian producers are ready to lead the world in innovation and eating quality. You can learn more about Tom and his work at https://www.lambpro.com.au/ A huge thanks to Tom Bull for his time, insight, and unwavering commitment to raising the bar for Australian lamb. P.S. Innovation like Tom’s doesn’t happen by chance. It comes from clear goals, smart planning and bold… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/profitable-farmer-636898/episodes/177-premium-high-marbling-lamb-is-here-with-tom-bull-from-lambpro/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/profitable-farmer-636898/177-premium-high-marbling-lamb-is-here-with-tom-bull-from-lambpro.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.