# The #1 Secret Holding Back Your Firm’s Hourly Rates

Page: https://stenobird.com/podcast/profit-with-law-profitable-law-firm-growth-341100/the-1-secret-holding-back-your-firm-s-hourly-rates
Text version: https://stenobird.com/podcast/profit-with-law-profitable-law-firm-growth-341100/the-1-secret-holding-back-your-firm-s-hourly-rates.md
Podcast: [Profit with Law: Profitable Law Firm Growth](https://stenobird.com/podcast/profit-with-law-profitable-law-firm-growth-341100)
Published: 2026-03-26T09:00:00+00:00
Episode link: https://www.buzzsprout.com/2127685/episodes/18911076-the-1-secret-holding-back-your-firm-s-hourly-rates.mp3
Audio file: https://www.buzzsprout.com/2127685/episodes/18911076-the-1-secret-holding-back-your-firm-s-hourly-rates.mp3
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JSON: https://stenobird.com/v1/public/podcasts/profit-with-law-profitable-law-firm-growth-341100/episodes/the-1-secret-holding-back-your-firm-s-hourly-rates
Duration seconds: 2537

## Resource

Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/526. You know you need to raise your rates, but every time you think about charging more, you feel that pit in your stomach… And you can’t figure out why. Because pricing is not just a numbers issue. It is a belief issue. In this episode, Moshe sits down with pricing expert Linda Hunt, founder of SumSolutions and author of The Money Conversation, to unpack the real reason so many law firm owners underprice their service...

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## Transcript

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