# Rewriting the Rules of Industry

Page: https://stenobird.com/podcast/products-of-change-from-intent-to-impact-7695438/rewriting-the-rules-of-industry
Text version: https://stenobird.com/podcast/products-of-change-from-intent-to-impact-7695438/rewriting-the-rules-of-industry.md
Podcast: [Products of Change: From Intent to Impact](https://stenobird.com/podcast/products-of-change-from-intent-to-impact-7695438)
Published: 2026-05-12T18:11:27+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/bba5fcb56742b102a62552c70d7a5ffaae94f5966d5c79d1fff170f498f2765e/eyJlcGlzb2RlSWQiOiIxOTExMzhjNy02ZmI4LTQxNmMtOGI4NC0zMzg1NDZkODViYjEiLCJwb2RjYXN0SWQiOiI3MjQzMDBmYy02M2YzLTQ0NTItODE1OC0xMGI2NDAzOWU0NjYiLCJhY2NvdW50SWQiOiI2OTVkMjIxZjQ4OGI0MjJkZTZhZDBhN2YiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEwMjA1MWQ1M2Q5Mzg0M2EwN2NlM2IyL2hlbGVuYXMtc3R1ZGlvLU9wQVFHLWNvbXBvc2VyLTIwMjYtNS0xMV9fMTgtMzQtMzcubXAzIn0=.mp3
Audio file: https://api.riverside.com/hosting-analytics/media/bba5fcb56742b102a62552c70d7a5ffaae94f5966d5c79d1fff170f498f2765e/eyJlcGlzb2RlSWQiOiIxOTExMzhjNy02ZmI4LTQxNmMtOGI4NC0zMzg1NDZkODViYjEiLCJwb2RjYXN0SWQiOiI3MjQzMDBmYy02M2YzLTQ0NTItODE1OC0xMGI2NDAzOWU0NjYiLCJhY2NvdW50SWQiOiI2OTVkMjIxZjQ4OGI0MjJkZTZhZDBhN2YiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEwMjA1MWQ1M2Q5Mzg0M2EwN2NlM2IyL2hlbGVuYXMtc3R1ZGlvLU9wQVFHLWNvbXBvc2VyLTIwMjYtNS0xMV9fMTgtMzQtMzcubXAzIn0=.mp3
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JSON: https://stenobird.com/v1/public/podcasts/products-of-change-from-intent-to-impact-7695438/episodes/rewriting-the-rules-of-industry
Duration seconds: 4202

## Resource

In this special episode, founder and ceo Helena Mansell-Stopher is joined by Rick Ridgeway and Jay Gaines. Rick Ridgeway is an outdoor adventurer, writer and advocate for sustainability and conservation initiatives. For 15 years, Rick was the VP of Environmental Affairs and then VP of Public Engagement at Patagonia, Inc. During his tenure he has worked with teams to develop and launch environmental and sustainability initiatives including Freedom to Roam, the Footprint Chronicles, the Responsible Economy Campaign and Worn Wear. He is co-founder of Cascale (formerly the Sustainable Apparel Coalition), today the largest apparel, footwear and home textile trade organization in the world that is also developer of the Higg Index suite of tools for sustainability measurement and management. In addition, Rick is recognized as one of the world’s foremost mountaineers. With three companions, he was the first American to summit K2, and he has done other significant climbs and explorations on all continents. He has written seven books, many magazine stories and produced and directed dozens of television shows. His memoir Life Lived Wild will be released in October 2021. National Geographic honored him with its “Lifetime Achievement in Adventure” award. Rick serves on six boards of conservation organizations, including the Tompkins Conservation, the Turtle Conservancy, One Earth and the Kiewit Family Foundation. Jay Gaines is Chief Marketing Officer at Worldly, a Products of Change partner. In this episode, the conversation delves into the transformation of the brand licensing retail industry towards sustainability, highlighting the importance of purpose, passion, and mentorship in driving this change. It explores the journey of purpose, the role of inspiration and mentorship, the…

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## Transcript

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