# Culture, Creativity & Responsibility

Page: https://stenobird.com/podcast/products-of-change-from-intent-to-impact-7695438/culture-creativity-responsibility
Text version: https://stenobird.com/podcast/products-of-change-from-intent-to-impact-7695438/culture-creativity-responsibility.md
Podcast: [Products of Change: From Intent to Impact](https://stenobird.com/podcast/products-of-change-from-intent-to-impact-7695438)
Published: 2026-06-18T23:13:09+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/61757e52bd604e5a2cf3055c7d883dcd85e77c99952acdd0c51f8b1c16e18126/eyJlcGlzb2RlSWQiOiI1NjRlNDI0MC04NjYwLTQyYWQtODBkOS05MzFiYTBjMGEzZTMiLCJwb2RjYXN0SWQiOiI3MjQzMDBmYy02M2YzLTQ0NTItODE1OC0xMGI2NDAzOWU0NjYiLCJhY2NvdW50SWQiOiI2OTVkMjIxZjQ4OGI0MjJkZTZhZDBhN2YiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEzNDc0OWEyZmUyZGM1YTg1NTE0ZmRlL2hlbGVuYXMtc3R1ZGlvLU9wQVFHLWNvbXBvc2VyLTIwMjYtNi0xOV9fMC00My0zOC5tcDMifQ==.mp3
Audio file: https://api.riverside.com/hosting-analytics/media/61757e52bd604e5a2cf3055c7d883dcd85e77c99952acdd0c51f8b1c16e18126/eyJlcGlzb2RlSWQiOiI1NjRlNDI0MC04NjYwLTQyYWQtODBkOS05MzFiYTBjMGEzZTMiLCJwb2RjYXN0SWQiOiI3MjQzMDBmYy02M2YzLTQ0NTItODE1OC0xMGI2NDAzOWU0NjYiLCJhY2NvdW50SWQiOiI2OTVkMjIxZjQ4OGI0MjJkZTZhZDBhN2YiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEzNDc0OWEyZmUyZGM1YTg1NTE0ZmRlL2hlbGVuYXMtc3R1ZGlvLU9wQVFHLWNvbXBvc2VyLTIwMjYtNi0xOV9fMC00My0zOC5tcDMifQ==.mp3
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JSON: https://stenobird.com/v1/public/podcasts/products-of-change-from-intent-to-impact-7695438/episodes/culture-creativity-responsibility
Duration seconds: 3011

## Resource

In this episode of From Intent to Impact, Helena is joined by Universal Music Group's Dylan Siegler (Head of Sustainability) and Matt Young (President, Bravado) The conversation explores the transformational journey of the brand and licensing industry at theintersection of sustainability and creativity. It delves into the role of sustainability in business partnerships, the impact of artists on sustainability initiatives, and collaborative efforts in sustainability. Additionally, Helena, Dylan and Matt discuss innovative approaches to recycling and sustainability, creating new norms in sustainability, and industry collaboration for sustainable impact. This episode delves into the challenges and opportunities of leading the way in sustainability, influencing industry norms, and shaping culture through artistry. It explores the emotional impact of sustainability, financial considerations, and the delicate approach required when working with artists. The vision for the future involves making sustainability the norm and influencing industry-wide change. Takeaways Sustainability has evolved from a niche conversation to a central priority in the brand and licensing industry. Artists play a significant role in driving sustainability initiatives and influencing industry norms. Influencing industry norms through sustainability efforts The emotional impact of sustainability initiatives Chapters 00:00 The Transformational Journey of the Brand and Licensing Industry 05:26 The Intersection of Sustainability and Creativity 11:36 The Impact of Artists on Sustainability Initiatives 18:09 Collaborative Efforts in Sustainability 23:13 Creating New Norms in Sustainability 29:29 Challenges of Implementing Sustainability 36:36 Influencing External Partners 44:43 Shaping Culture Through Sus…

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## Transcript

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