# Trust-first product marketing: From B2B SaaS to baby formula, with Angeline Giammona

Page: https://stenobird.com/podcast/product-marketing-life-4795195/trust-first-product-marketing-from-b2b-saas-to-baby-formula-with-angeline-giammona
Text version: https://stenobird.com/podcast/product-marketing-life-4795195/trust-first-product-marketing-from-b2b-saas-to-baby-formula-with-angeline-giammona.md
Podcast: [Product Marketing Life](https://stenobird.com/podcast/product-marketing-life-4795195)
Published: 2026-04-02T23:00:22+00:00
Episode link: https://listen.casted.us/public/158/Product-Marketing-Life-a20877a8?wchannelid=a32vfm90lo&wmediaid=y5gv4b78f6
Audio file: https://podcast.wistia.com/deliveries/93ea98da96c925a2cfa7bf944cee9359ab729f8f.mp3?d=eyJtIjoxNDU3ODc3NTcsIm1kIjoxODc3Ljg2LCJhIjoid2lzdGlhLXByb2R1Y3Rpb25fODIxOTI4IiwiYyI6MTA2OTU2LCJlIjoyMDc0Mjk3LCJiIjoiOTNlYTk4ZGE5NmM5MjVhMmNmYTdiZjk0NGNlZTkzNTlhYjcyOWY4ZiIsIm1iIjo5Njc1MCwib2IiOjE0NDAwMjMuNDUyMjI3NTM1N30%3D--dd92783339d26b117001816c6b319b212da11efc29d21645f3af1d4519a4ef28
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Duration seconds: 1878

## Resource

What does it take to build genuine trust with your customers – especially when the stakes couldn't be higher? In this episode, we sit down with Angeline Giammona, a product marketing leader whose career is a masterclass in meeting people where they are. Angeline takes us through her time at Bobbie, an infant formula company, where she built lifecycle marketing and customer engagement strategies from the ground up – including a fundraising campaign that sold out in under three hours. She opens up about what it really means to market in high-emotion, high-trust categories, and why understanding your customer's world matters far more than promoting your product's features.

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## Transcript

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