# Product Marketing Life | Laura Jones, Uber

Page: https://stenobird.com/podcast/product-marketing-life-4795195/product-marketing-life-laura-jones-uber
Text version: https://stenobird.com/podcast/product-marketing-life-4795195/product-marketing-life-laura-jones-uber.md
Podcast: [Product Marketing Life](https://stenobird.com/podcast/product-marketing-life-4795195)
Published: 2021-07-14T09:17:24+00:00
Episode link: https://listen.casted.us/public/158/Product-Marketing-Life-a20877a8?wchannelid=a32vfm90lo&wvideoid=muqhkifyw6
Audio file: https://podcast.wistia.com/deliveries/a7eba596c145d28ef898bd885be6cfcf413ba9de.mp3?d=eyJtIjoxMTgxMjIwNjUsIm1kIjoyMTY3LjAxLCJhIjoid2lzdGlhLXByb2R1Y3Rpb25fODIxOTI4IiwiYyI6MTA2OTU2LCJlIjoxNjc5MDA0LCJiIjoiYTdlYmE1OTZjMTQ1ZDI4ZWY4OThiZDg4NWJlNmNmY2Y0MTNiYTlkZSIsIm1iIjoxMDk0Nywib2IiOjk2MDAwMS43MTY2NTEwNTM2fQ%3D%3D--f12708412cce72b5c06f735ddb0e63d08a87973a3c1015c683167034390a8d59
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JSON: https://stenobird.com/v1/public/podcasts/product-marketing-life-4795195/episodes/product-marketing-life-laura-jones-uber
Duration seconds: 2167

## Resource

Global Head of Product Marketing at Uber, Laura Jones, takes us on deep dive into the world of design thinking as a bonafide expert in the field, including how she became interested in the concept, how it’s been a useful tool in her successful career as a PMM and how she continues to put it to use wherever possible in her role day-to-day, plus she shares useful tools and tips for beginners and answers questions from the PMA Slack community. ___ "To me, design thinking starts with when you ask the question why? Why am I doing this? And then ask the question about who's it for? So who's the audience? And what do they care about? What makes this meaningful?"

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## Transcript

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