# From Samsung to startups: The many faces of product marketing with Amruta Hunnurkar

Page: https://stenobird.com/podcast/product-marketing-life-4795195/from-samsung-to-startups-the-many-faces-of-product-marketing-with-amruta-hunnurkar
Text version: https://stenobird.com/podcast/product-marketing-life-4795195/from-samsung-to-startups-the-many-faces-of-product-marketing-with-amruta-hunnurkar.md
Podcast: [Product Marketing Life](https://stenobird.com/podcast/product-marketing-life-4795195)
Published: 2026-05-01T12:38:36+00:00
Episode link: https://listen.casted.us/public/158/Product-Marketing-Life-a20877a8?wchannelid=a32vfm90lo&wmediaid=0w08umz53c
Audio file: https://podcast.wistia.com/deliveries/6a17d32226c4a526d8382b49fcbe96183693c3f3.mp3?d=eyJtIjoxNDcyNjcxOTQsIm1kIjoxNTIxLjk4LCJhIjoid2lzdGlhLXByb2R1Y3Rpb25fODIxOTI4IiwiYyI6MTA2OTU2LCJlIjoyMDk1MTE4LCJiIjoiNmExN2QzMjIyNmM0YTUyNmQ4MzgyYjQ5ZmNiZTk2MTgzNjkzYzNmMyIsIm1iIjoxMzMyMTEsIm9iIjoxNDQwMDQyLjA2MzYyNzY0M30%3D--1eb2f81edcd0f87b924d589c90e39ddbb396e3795b5247fd3aa5760ce5faca5b
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JSON: https://stenobird.com/v1/public/podcasts/product-marketing-life-4795195/episodes/from-samsung-to-startups-the-many-faces-of-product-marketing-with-amruta-hunnurkar
Duration seconds: 1522

## Resource

What does it really take to make a product launch land? Amruta Hunnurkar, Go-to-Market Lead at Amazon EMEA, brings 14 years of product marketing experience to unpack why the discipline is far more than a support function but a core revenue driver. Drawing on her time at Samsung and in the startup world, Amruta explores how the rules of the game shift depending on where you work: structured process versus scrappy agility, big-brand playbooks versus getting in the room early. She also draws a sharp distinction between a product launch and a product marketing launch, and explains why confusing the two can cost you.

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