# The LTV Mistake That Can Kill Startups

Page: https://stenobird.com/podcast/product-management-tech-brief-by-hackernoon-6365645/the-ltv-mistake-that-can-kill-startups
Text version: https://stenobird.com/podcast/product-management-tech-brief-by-hackernoon-6365645/the-ltv-mistake-that-can-kill-startups.md
Podcast: [Product Management Tech Brief By HackerNoon](https://stenobird.com/podcast/product-management-tech-brief-by-hackernoon-6365645)
Published: 2026-05-01T16:01:02+00:00
Episode link: https://share.transistor.fm/s/3882a248
Audio file: https://media.transistor.fm/3882a248/561e94a9.mp3
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JSON: https://stenobird.com/v1/public/podcasts/product-management-tech-brief-by-hackernoon-6365645/episodes/the-ltv-mistake-that-can-kill-startups
Duration seconds: 462

## Resource

This story was originally published on HackerNoon at: https://hackernoon.com/the-ltv-mistake-that-can-kill-startups . LTV can guide startup strategy, but bad assumptions around CAC, churn, pricing and support costs can quickly destroy a business model. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-management , #artificial-intelligence , #venture-capital , #growth-hacking , #fundraising , #technology , #customer-lifetime-value , #customer-acquisition , and more. This story was written by: @dlayf . Learn more about this writer by checking @dlayf's about page, and for more stories, please visit hackernoon.com . LTV can guide startup strategy, but bad assumptions around CAC, churn, pricing and support costs can quickly destroy a business model.

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## Transcript

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