# How PLG Products Use Self-Serve Marketplace Listings

Page: https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/how-plg-products-use-self-serve-marketplace-listings
Text version: https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/how-plg-products-use-self-serve-marketplace-listings.md
Podcast: [Product-Led Growth with Fexingo: PLG Strategy, Self-Serve Software, and Modern SaaS Sales](https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748)
Published: 2026-07-07T06:54:59+00:00
Episode link: https://audio.fexingo.com/business/product-led-growth/episode-0097.mp3
Audio file: https://audio.fexingo.com/business/product-led-growth/episode-0097.mp3
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JSON: https://stenobird.com/v1/public/podcasts/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/episodes/how-plg-products-use-self-serve-marketplace-listings
Duration seconds: 573

## Resource

Episode 97 of Product-Led Growth with Fexingo explores how PLG products can leverage self-serve marketplace listings on platforms like Salesforce AppExchange and Shopify App Store to drive acquisition and enterprise adoption. Lucas breaks down why marketplaces are the new PLG distribution channel, citing specific examples from Slack's Shopify integration and ZoomInfo's AppExchange listing. Luna questions whether the marketplace listing fee offsets the lower customer acquisition cost, leading to a discussion on tracking total cost per listing and the importance of maintaining a high rating. The hosts also touch on the 'cold start' problem for new marketplaces and how to prioritize which marketplace to list on first. By the end, listeners understand the concrete steps to turn a listing into a self-serve growth engine. #PLG #ProductLedGrowth #Marketplace #AppExchange #ShopifyAppStore #SelfServe #Acquisition #EnterpriseSales #SaaS #Distribution #Slack #ZoomInfo #Salesforce #Shopify #Business #Technology #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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