# The Proximity Problem: Why the People Closest to the Fix Are the Last Ones Who Can Sell It

Page: https://stenobird.com/podcast/process-debt-7039689/the-proximity-problem-why-the-people-closest-to-the-fix-are-the-last-ones-who-can-sell-it
Text version: https://stenobird.com/podcast/process-debt-7039689/the-proximity-problem-why-the-people-closest-to-the-fix-are-the-last-ones-who-can-sell-it.md
Podcast: [Process Debt](https://stenobird.com/podcast/process-debt-7039689)
Published: 2026-06-26T11:00:00+00:00
Episode link: https://rss.com/podcasts/process-debt/2942838
Audio file: https://content.rss.com/episodes/293248/2942838/process-debt/2026_06_25_11_51_56_58b4416d-6843-4793-8b57-73cb9e7723d2.mp3
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Duration seconds: 1498

## Resource

The person closest to a broken process is usually the one least able to get it fixed. They've done the analysis, proven the solution, estimated the cost — and still can't get it on the sprint. Meanwhile, the executives who could act on it stopped feeling the pain three org chart levels ago. In this episode, Chris and Toby dig into the proximity problem: why operational pain loses signal as it travels up the chain, what that means for anyone trying to pitch a fix, and how the same dynamic plays out in SaaS rollouts when executive sponsors hand off a charter and disappear. Plus, what a garage door replacement taught Toby about what it actually looks like when front-line judgment is trusted and why that's rarer than it should be.

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## Transcript

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