# Insider's Guide to LinkedIn

Page: https://stenobird.com/podcast/problem-solvers-1046679/insider-s-guide-to-linkedin
Text version: https://stenobird.com/podcast/problem-solvers-1046679/insider-s-guide-to-linkedin.md
Podcast: [Problem Solvers](https://stenobird.com/podcast/problem-solvers-1046679)
Published: 2026-03-23T07:00:00+00:00
Episode link: https://traffic.megaphone.fm/EML8833275028.mp3?updated=1774041705
Audio file: https://traffic.megaphone.fm/EML8833275028.mp3?updated=1774041705
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/problem-solvers-1046679/episodes/insider-s-guide-to-linkedin
Duration seconds: 2379

## Resource

Everyone says to “build your personal brand,” but how do you actually do that on LinkedIn? In this episode, Jason talks with Laura Lorenzetti, Senior Director and Executive Editor at LinkedIn News, about what really works and what doesn’t. They walk through how to create content that sparks conversation and build a repeatable strategy for growing your personal brand. Along the way, they bust some common LinkedIn myths, and Laura shares when the perfect time to post on LinkedIn really is. Whether you're growing a business or a career, this is how to make LinkedIn work for you. This is a new edit of an older episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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