# How to Find Your First Customers

Page: https://stenobird.com/podcast/problem-solvers-1046679/how-to-find-your-first-customers
Text version: https://stenobird.com/podcast/problem-solvers-1046679/how-to-find-your-first-customers.md
Podcast: [Problem Solvers](https://stenobird.com/podcast/problem-solvers-1046679)
Published: 2026-04-27T07:00:00+00:00
Episode link: https://traffic.megaphone.fm/EML1783673546.mp3?updated=1777773266
Audio file: https://traffic.megaphone.fm/EML1783673546.mp3?updated=1777773266
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JSON: https://stenobird.com/v1/public/podcasts/problem-solvers-1046679/episodes/how-to-find-your-first-customers
Duration seconds: 2178

## Resource

How do you find your first customers? It’s a question first-time founders are often flummoxed by. But Keith Krach has developed a tried-and-true strategy—starting during his days at Ariba (which sold for billions), and extending into his current time as chairman of Docusign. In this special live edition of Problem Solvers, taped at Entrepreneur Live in 2018, Keith explains how to turn a company’s first customers into valuable ambassadors. Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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