# How Melissa & Doug Fight Fakes, Dupes and Copycats

Page: https://stenobird.com/podcast/problem-solvers-1046679/how-melissa-doug-fight-fakes-dupes-and-copycats
Text version: https://stenobird.com/podcast/problem-solvers-1046679/how-melissa-doug-fight-fakes-dupes-and-copycats.md
Podcast: [Problem Solvers](https://stenobird.com/podcast/problem-solvers-1046679)
Published: 2026-03-09T07:00:00+00:00
Episode link: https://traffic.megaphone.fm/EML5807005192.mp3?updated=1772873480
Audio file: https://traffic.megaphone.fm/EML5807005192.mp3?updated=1772873480
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JSON: https://stenobird.com/v1/public/podcasts/problem-solvers-1046679/episodes/how-melissa-doug-fight-fakes-dupes-and-copycats
Duration seconds: 1852

## Resource

Melissa Bernstein co-founded Melissa & Doug and built it into a billion-dollar children's toy company. Along the way, she learned a lot about entrepreneurship, which she shares in her new book The Heart of Entrepreneurship. Today, for the first time publicly, she shares the three-part strategy she used to fight back and what happened the moment new ownership stopped following it. Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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