# GoRuck's Founders on Why Community Makes You Future-Proof

Page: https://stenobird.com/podcast/problem-solvers-1046679/goruck-s-founders-on-why-community-makes-you-future-proof
Text version: https://stenobird.com/podcast/problem-solvers-1046679/goruck-s-founders-on-why-community-makes-you-future-proof.md
Podcast: [Problem Solvers](https://stenobird.com/podcast/problem-solvers-1046679)
Published: 2026-07-06T07:00:00+00:00
Episode link: https://traffic.megaphone.fm/EML2998923100.mp3
Audio file: https://traffic.megaphone.fm/EML2998923100.mp3
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JSON: https://stenobird.com/v1/public/podcasts/problem-solvers-1046679/episodes/goruck-s-founders-on-why-community-makes-you-future-proof
Duration seconds: 1572

## Resource

Jason and Emily McCarthy built GoRuck into the leading name in rucking. But when rising costs forced them to raise prices, that community became more than a marketing asset. It became the reason the moment didn't turn into a crisis. Jason and Emily explain why with a loyal community being upfront with bad news is always the smarter play. Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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