# S&U sweeps industry awards for AI-driven collections and car finance

Page: https://stenobird.com/podcast/proactive-interviews-for-investors-1457173/s-u-sweeps-industry-awards-for-ai-driven-collections-and-car-finance
Text version: https://stenobird.com/podcast/proactive-interviews-for-investors-1457173/s-u-sweeps-industry-awards-for-ai-driven-collections-and-car-finance.md
Podcast: [Proactive - Interviews for investors](https://stenobird.com/podcast/proactive-interviews-for-investors-1457173)
Published: 2026-06-29T09:09:45+00:00
Episode link: https://proactive-interviews-for-investors.simplecast.com/episodes/20260626-su-plc-1-d1S9FR2i
Audio file: https://cdn.simplecast.com/media/audio/transcoded/1068c7db-2e26-4675-9674-33cc0c49ccdc/b96906c8-b386-47e4-a142-589b24379f8e/episodes/audio/group/59fcbbbf-d237-4d41-be4d-e2531c25cc2d/group-item/f2d9a727-21d8-4f39-a099-3a74d545714e/128_default_tc.mp3?aid=rss_feed&feed=xjpdm5C9
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Duration seconds: 365

## Resource

S&U (LSE:SUS) chairman Anthony Coombs joined Proactive's Stephen Gunnion to discuss the company's recent run of industry award wins, including recognition for AI-driven improvements in collections and Advantage Finance being named Car Finance Provider of the Year. Coombs explained how Advantage won Best Use of Technology in Collections for AI enhancements designed to strengthen customer communications — not replacing human interaction, but helping staff keep better records and spot customers who might benefit from extra support with repayments. "This is not instead of communicating. This is in addition to and making communications more accessible, more successful," he said. He described the Car Finance Provider of the Year award as a significant milestone given Advantage's size and history, crediting employees and leadership for the achievement. Coombs also highlighted individual recognition across the business, with CEO Karl Werner named Business Leader of the Year, alongside awards for Lisa Dunn in compliance and Keith Charlton in risk management. The conversation also touched on S&U's people-focused culture, investment in employee wellbeing, and plans to expand AI applications further across the lending process. For more interviews and market insights, visit Proactive's YouTube channel. Don't forget to like this video, subscribe to the channel and enable notifications so you never miss future content. #SUplc #AnthonyCoombs #AdvantageFinance #CarFinance #AIFinance #ArtificialIntelligence #CollectionsTechnology #CustomerRelations #FinancialServices #Fintech #ResponsibleLending #MotorFinance #BusinessAwards #FinanceIndustry #ProactiveInvestors

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