# OTT-1 Is Everyone Getting Less Website Traffic or Is It Just Me?

Page: https://stenobird.com/podcast/private-practice-elevation-with-daniel-fava-6299678/ott-1-is-everyone-getting-less-website-traffic-or-is-it-just-me
Text version: https://stenobird.com/podcast/private-practice-elevation-with-daniel-fava-6299678/ott-1-is-everyone-getting-less-website-traffic-or-is-it-just-me.md
Podcast: [Private Practice Elevation with Daniel Fava](https://stenobird.com/podcast/private-practice-elevation-with-daniel-fava-6299678)
Published: 2026-02-11T15:38:39+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/e709fcbde212e5c637fa31f8de3860fa52be31aba966854848c36556fbcd3ab3/eyJlcGlzb2RlSWQiOiIxNWU1ZmJjNy0yYzIzLTQ0YzktOTkzZS1kZGNiNzZmZTcyMGQiLCJwb2RjYXN0SWQiOiJkMDFhNmEwNC1iMjMyLTQ5MGEtYjQzNy0yYTYzM2JiY2Y0NjUiLCJhY2NvdW50SWQiOiI2OTY5MjE2OWNiNTY4OTM1YWE2NzFjNDMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk4OWYwZGQxM2U2OTAzMDM4ZDkxYTFjL2RhbmllbC1mYXZhcy1zdHVkaW8tY29tcG9zZXItMjAyNi0yLTlfXzE1LTM2LTEzLm1wMyJ9.mp3
Audio file: https://api.riverside.com/hosting-analytics/media/e709fcbde212e5c637fa31f8de3860fa52be31aba966854848c36556fbcd3ab3/eyJlcGlzb2RlSWQiOiIxNWU1ZmJjNy0yYzIzLTQ0YzktOTkzZS1kZGNiNzZmZTcyMGQiLCJwb2RjYXN0SWQiOiJkMDFhNmEwNC1iMjMyLTQ5MGEtYjQzNy0yYTYzM2JiY2Y0NjUiLCJhY2NvdW50SWQiOiI2OTY5MjE2OWNiNTY4OTM1YWE2NzFjNDMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk4OWYwZGQxM2U2OTAzMDM4ZDkxYTFjL2RhbmllbC1mYXZhcy1zdHVkaW8tY29tcG9zZXItMjAyNi0yLTlfXzE1LTM2LTEzLm1wMyJ9.mp3
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Duration seconds: 614

## Resource

We're introducing a new segment called 'On The Trail' aimed at providing short, meaty, and to-the-point tips for online marketing!! In this episode, we’re diving into a question I’m hearing from a lot of therapists lately: Is it just me, or has my website traffic and inquiries dropped off a cliff? I’ll walk you through what’s happening behind the scenes in SEO and online marketing, and what you can do about it. Therapists are seeing fewer website visitors, fewer calls, and wondering if something’s broken. It can feel isolating, like maybe your practice is doing something wrong. But you’re not alone — this is a trend we’re seeing industry-wide. You might think the solution is just to post more on Instagram or start a blog. While those can help, they won’t fix the core issue. The truth is, search engine behavior and how people find therapists online is changing... fast. Key Highlights: 1. What’s Changed in SEO Over the Last Year Google’s algorithm updates have prioritized helpful , original , and authoritative content. AI-generated content has flooded the web, so Google’s gotten stricter on quality signals. Local SEO results are more competitive — especially in saturated markets. 2. How AI is Changing the Game More people are using ChatGPT or AI tools to ask questions instead of searching Google. Google's AI snapshots (Search Generative Experience) are pulling answers right into results pages — meaning fewer clicks to websites. 3. It’s Not Just You — It’s a Landscape Shift Even well-optimized therapy websites are seeing fluctuations. Less organic traffic doesn’t always mean fewer clients — but it does mean we need to be more strategic. So what can you do about it?... ✅ 1. Get an SEO Assessment of Your Website Before you start making changes, it's essential to understand…

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