# From Sales Rep to $4B GTM Leader: The Playbook for Building Sales Teams (w/ Sam Levy of NetSuite)

Page: https://stenobird.com/podcast/private-equity-funcast-7888038/from-sales-rep-to-4b-gtm-leader-the-playbook-for-building-sales-teams-w-sam-levy-of-netsuite
Text version: https://stenobird.com/podcast/private-equity-funcast-7888038/from-sales-rep-to-4b-gtm-leader-the-playbook-for-building-sales-teams-w-sam-levy-of-netsuite.md
Podcast: [Private Equity FunCast](https://stenobird.com/podcast/private-equity-funcast-7888038)
Published: 2026-07-22T09:30:00+00:00
Episode link: https://pefuncast.libsyn.com/from-sales-rep-to-4b-gtm-leader-the-playbook-for-building-sales-teams-w-sam-levy-of-netsuite
Audio file: https://traffic.libsyn.com/secure/pefuncast/NetSuite_1_with_Sam_Levy_FINAL_AUDIO.mp3?dest-id=291498
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/private-equity-funcast-7888038/episodes/from-sales-rep-to-4b-gtm-leader-the-playbook-for-building-sales-teams-w-sam-levy-of-netsuite
Duration seconds: 4138

## Resource

Sam Levy's first sales job involved a phone book, a rotary phone, and 200 cold calls for one yes. He was still in college when he started a telemarketing gig with no playbook, no CRM, no email. Eighteen months in, the company went public, and the telemarketing kid was sipping champagne in the boardroom. This episode reveals everything that happened between that room and the one he sits in now: head of go-to-market strategy and execution at Oracle NetSuite, running a business that's grown from $250 million to $4 billion. Sam walks Devin through how to build a career in software sales, rung by rung: how to pick your first sales job and your first boss; why hustle gets you started but cadence gets you promoted; why the top rep usually makes a rough first-time manager. He tells us when to leave a job, when to let a rep go, and what to do with the lone wolf who crushes quota but poisons the room. Plus, a prediction: 90% of the next generation of software CEOs will come out of sales and marketing, not engineering. Whether you're an operating partner, an SDR in your first seat or a CRO wondering what's next, this is the insider's guide to success. Discover more at NetSuite.ai

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/private-equity-funcast-7888038/episodes/from-sales-rep-to-4b-gtm-leader-the-playbook-for-building-sales-teams-w-sam-levy-of-netsuite/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/private-equity-funcast-7888038/from-sales-rep-to-4b-gtm-leader-the-playbook-for-building-sales-teams-w-sam-levy-of-netsuite.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.