# S10 Ep8 DEPOP: Cathy Moscardini, Depop's Head of Sustainability - on measuring whether secondhand displaces new production, and the power of clothing with "emotional durability."

Page: https://stenobird.com/podcast/pre-loved-podcast-with-emily-stochl-419636/s10-ep8-depop-cathy-moscardini-depop-s-head-of-sustainability-on-measuring-whether-secondhand-displaces-new-production-and-the-power-of-clothing-with-emotional-durability
Text version: https://stenobird.com/podcast/pre-loved-podcast-with-emily-stochl-419636/s10-ep8-depop-cathy-moscardini-depop-s-head-of-sustainability-on-measuring-whether-secondhand-displaces-new-production-and-the-power-of-clothing-with-emotional-durability.md
Podcast: [Pre-Loved Podcast with Emily Stochl](https://stenobird.com/podcast/pre-loved-podcast-with-emily-stochl-419636)
Published: 2026-03-23T09:06:00+00:00
Episode link: https://prelovedpod.libsyn.com/s10-ep8-depop-cathy-moscardini-depops-head-of-sustainability-on-measuring-whether-secondhand-displaces-new-production-and-the-power-of-clothing-with-emotional-durability
Audio file: https://traffic.libsyn.com/secure/prelovedpod/Depop_rough.mp3?dest-id=792794
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Duration seconds: 3175

## Resource

Today, we're chatting with Cathy Moscardini, Depop's Head of Sustainability. Listeners of this show, you of course know Depope – it's one of the most culturally influential resale platforms in the world. Founded in 2011 with a mission to make fashion circular, the community-powered marketplace has grown to 56 million registered users, with over 136 million items given a second life through its platform. Part vintage marketplace, part social community, as well as being a launchpad for many young entrepreneurs, Depop has helped reshape what it means to shop, sell, and style yourself in the digital age. Cathy's path here was anything but linear. A languages graduate who spent time in Chinese factories and volunteering in Nicaragua, she saw firsthand the vast distance between where fashion is made and where its consequences are felt. That experience lit a fire that took her into sustainability strategy eventually at Depop, where she's been focused on one of the most important questions in the circular economy: is resale actually reducing consumption, or just reshaping it? During her time at Depop, Cathy has led the work of quantifying and communicating the real impact of resale — which has included developing industry-aligned methodologies in partnership with organizations like WRAP as well as other resale platforms, and proving with data that buying secondhand is not just a trend, but a meaningful lever for changing fashion's environmental footprint. She's also the person making sure that sustainability isn't siloed in one corner of Depop's business, but woven into every product decision, every marketing campaign, and every feature designed to make it easier and more exciting to choose pre-loved. Those tapped into the universe of Pre-Loved will be aware that last month eB…

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