# How Therapists Can Be Influencers, Ethically

Page: https://stenobird.com/podcast/practice-marketing-insider-7806401/therapists-shouldn-t-be-influencers
Text version: https://stenobird.com/podcast/practice-marketing-insider-7806401/therapists-shouldn-t-be-influencers.md
Podcast: [Practice Marketing Insider](https://stenobird.com/podcast/practice-marketing-insider-7806401)
Published: 2026-05-26T10:00:00+00:00
Episode link: https://placedigital.com
Audio file: https://episodes.captivate.fm/episode/232c6e18-c8ca-4a18-a7db-b2314d7443a6.mp3
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JSON: https://stenobird.com/v1/public/podcasts/practice-marketing-insider-7806401/episodes/therapists-shouldn-t-be-influencers
Duration seconds: 1522

## Resource

In this episode, Kristie is joined by Michael Fulwiler, a marketing professional with 15+ years of experience in mental health. They unpack the intersection between clinical practice, digital marketing and the influencer economy. Kristie and Michael explain how being an influencer won’t bring you more business and why it might actually go against practice ethical boundaries. Some takeaways: Finding the boundary between personal branding and the influencer economy The need for practitioners to have strict ethical boundaries How client confidentiality and informed consent play a role in the online presence of mental health professionals How to successfully and ethically manage brand partnerships and content creation to build trust Connect with Michael: Website Instagram LinkedIn If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Watch full episodes on Youtube . *Connect with Kristie on Instagram . *Brought to you by Place Digital . *Produced by PodVision. Mentioned in this episode: *Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

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## Transcript

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