# Embedding AI governance across 39 countries | Martin Woodward

Page: https://stenobird.com/podcast/practical-privacy-with-orla-dormer-7667648/embedding-ai-governance-across-39-countries-martin-woodward
Text version: https://stenobird.com/podcast/practical-privacy-with-orla-dormer-7667648/embedding-ai-governance-across-39-countries-martin-woodward.md
Podcast: [Practical Privacy with Orla Dormer](https://stenobird.com/podcast/practical-privacy-with-orla-dormer-7667648)
Published: 2026-02-12T11:27:04+00:00
Episode link: https://www.spreaker.com/episode/embedding-ai-governance-across-39-countries-martin-woodward--69547146
Audio file: https://api.spreaker.com/download/episode/69547146/martin_woodward.mp3
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Duration seconds: 437

## Resource

Embedding AI governance across 39 countries is not just a compliance exercise, it’s a change management challenge. In this episode of Practical Privacy, Orla Dormer speaks with Martin Woodward, Director Global Legal & Global Responsible AI Officer at Randstad , about building a global AI governance program in a decentralized organization. Martin shares why a centralized, top-down approach led to slow adoption, and how appointing Responsible AI Officers in each market transformed engagement and ownership. He also explains why culture should shape your governance strategy, especially in a human-centric organization. If you're starting or scaling AI governance, this episode offers practical lessons on turning principles into action across borders.

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## Transcript

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