# PR Professionals Need to Adapt as AI Is Reshaping the Newsroom

Page: https://stenobird.com/podcast/pr-s-top-pros-talk-3704945/pr-professionals-need-to-adapt-as-ai-is-reshaping-the-newsroom
Text version: https://stenobird.com/podcast/pr-s-top-pros-talk-3704945/pr-professionals-need-to-adapt-as-ai-is-reshaping-the-newsroom.md
Podcast: [PR's Top Pros Talk](https://stenobird.com/podcast/pr-s-top-pros-talk-3704945)
Published: 2026-05-13T22:48:04+00:00
Episode link: https://podcasters.spotify.com/pod/show/dssimon/episodes/PR-Professionals-Need-to-Adapt-as-AI-Is-Reshaping-the-Newsroom-e3jb8al
Audio file: https://anchor.fm/s/56088878/podcast/play/119955221/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-13%2F424106460-44100-2-2e38c50f1cbde.mp3
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JSON: https://stenobird.com/v1/public/podcasts/pr-s-top-pros-talk-3704945/episodes/pr-professionals-need-to-adapt-as-ai-is-reshaping-the-newsroom
Duration seconds: 69

## Resource

Doug Simon, Founder and CEO of D S Simon Media , shares what communicators need to know about how stories are selected and discovered for TV news. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™ . Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Celebrating its 40th anniversary, the firm has won more than 100 industry awards. Contact Doug at dougs@dssimonmedia.com .

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## Transcript

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