# Moving Hearts and Minds with AI and Storytelling

Page: https://stenobird.com/podcast/pr-s-top-pros-talk-3704945/moving-hearts-and-minds-with-ai-and-storytelling
Text version: https://stenobird.com/podcast/pr-s-top-pros-talk-3704945/moving-hearts-and-minds-with-ai-and-storytelling.md
Podcast: [PR's Top Pros Talk](https://stenobird.com/podcast/pr-s-top-pros-talk-3704945)
Published: 2026-03-24T13:48:20+00:00
Episode link: https://podcasters.spotify.com/pod/show/dssimon/episodes/Moving-Hearts-and-Minds-with-AI-and-Storytelling-e3gt8q8
Audio file: https://anchor.fm/s/56088878/podcast/play/117399816/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-24%2F420661991-44100-2-39fb69367f0f2.mp3
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JSON: https://stenobird.com/v1/public/podcasts/pr-s-top-pros-talk-3704945/episodes/moving-hearts-and-minds-with-ai-and-storytelling
Duration seconds: 399

## Resource

In this episode of PR's Top Pros Talk, Adeena Fried, Executive Vice President of Health & Wellness at HAVAS Red , joins Doug Simon, CEO of D S Simon Media, to unpack key insights from the AI in the Newsroom Report. Adeena shares how her team optimizes content for AI search while keeping storytelling at the center of every campaign. She also highlights the agency’s commitment to learning and experimenting with AI tools. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

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## Transcript

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