# Franchise or From Scratch: How to Choose the Right Path with Catherine Knabb

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Text version: https://stenobird.com/podcast/power-your-voice-7761199/franchise-or-from-scratch-how-to-choose-the-right-path-with-catherine-knabb.md
Podcast: [Power Your Voice](https://stenobird.com/podcast/power-your-voice-7761199)
Published: 2026-07-07T13:00:00+00:00
Episode link: https://8b27d3eb-8d25-41d5-868b-74c81251735b.libsyn.com/franchise-or-from-scratch-how-to-choose-the-right-path-with-catherine-knabb
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Duration seconds: 2364

## Resource

If you have ever wondered whether to buy a franchise or build a business from scratch, this episode is your starting point. In this episode, I sit down with business ownership architect Catherine Knabb to break down one of the most common questions entrepreneurs face: how do you choose the right path forward? We get into what separates successful franchise owners from those who struggle, why most people coming from corporate miss the sales piece entirely, and the one thing you should never automate before you have figured out the manual process first. We also talk about what it really means to build a business and not just another job, and Catherine closes with why strong communities are built on strong small businesses. Watch the Power Your Voice podcast for the full conversation on how to create, grow, and scale a business that works for you. Catherine Knabb is a Business Ownership Architect who helps people Create, Grow, and Scale businesses. After nearly 30 years helping large organizations improve systems and execute major initiatives, Cath now helps entrepreneurs and professionals strengthen their Personal Economy through business ownership, referral-based growth, and scalable business systems. Whether someone is researching franchise or independent business ownership, growing an existing business, building strategic partnerships, or preparing to scale, Cath helps them design the right path forward. She is the owner of Knabb Consulting and leads Network in Action business exchange teams in Memphis and online. Connect with Catherine Knabb: Website: https://knabbconsulting.com/ Facebook: https://www.facebook.com/CareerFranchiseOwnership Instagram: https://www.instagram.com/ X: https://x.com/catknabb LinkedIn: https://www.linkedin.com/in/catherineknabb/ Knabb Consul…

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