# Max Bohon | Overcoming Resistance and Driving Change in Utility Broadband

Page: https://stenobird.com/podcast/power-the-network-6671791/max-bohon-overcoming-resistance-and-driving-change-in-utility-broadband
Text version: https://stenobird.com/podcast/power-the-network-6671791/max-bohon-overcoming-resistance-and-driving-change-in-utility-broadband.md
Podcast: [Power the Network](https://stenobird.com/podcast/power-the-network-6671791)
Published: 2025-08-14T09:00:00+00:00
Episode link: https://cbmrep.com/podcast
Audio file: https://traffic.megaphone.fm/MMTAE7369676094.mp3?updated=1755142820
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JSON: https://stenobird.com/v1/public/podcasts/power-the-network-6671791/episodes/max-bohon-overcoming-resistance-and-driving-change-in-utility-broadband
Duration seconds: 2146

## Resource

For more information, connect with us at ⁠⁠⁠⁠⁠⁠⁠cbmrep.com/contact⁠ In this episode of Power of the Network, host Tim Locker, Vice President of Broadband at CBM, sits down with Max Bohon, National Sales Manager for Preformed Line Products (PLP) on the utility side. CBM and PLP share over 60 years of partnership, and this conversation dives into Max’s career journey, PLP’s company culture, industry changes, and the keys to professional growth in a fast-evolving utility and broadband market. Max shares how his engineering background unexpectedly led him into sales, his approach to continuous learning, and the importance of adaptability in an industry where both power and communications technology are rapidly changing. They discuss the challenges of selling new products to crews resistant to change, PLP’s commitment to domestic manufacturing and product quality, and the traits that help young professionals succeed in this field. The conversation also touches on sports, mentorship, and the value of company culture that fosters long-term employee retention.⁠⁠⁠⁠⁠⁠⁠⁠ If you've enjoyed this conversation, leave a review and subscribe so you don't miss any future episodes. Hosted by CBM's own Vice President of Broadband, Tim Locker, Power the Network is bringing industry leaders to your feed every other week. One minute, you'll dive deep into products and innovative new processes. The next minute, you'll be learning timeless principles to equip you in your career. At CBM, we are powered by ownership, and we're bringing the same energy into podcasting with Power the Network.

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## Transcript

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