# How podcast advertisers know more about you; and Dolby Atmos comes for podcasting

Page: https://stenobird.com/podcast/podnews-weekly-review-1333070/how-podcast-advertisers-know-more-about-you-and-dolby-atmos-comes-for-podcasting
Text version: https://stenobird.com/podcast/podnews-weekly-review-1333070/how-podcast-advertisers-know-more-about-you-and-dolby-atmos-comes-for-podcasting.md
Podcast: [Podnews Weekly Review](https://stenobird.com/podcast/podnews-weekly-review-1333070)
Published: 2026-06-26T06:00:00+00:00
Episode link: https://op3.dev/e/www.buzzsprout.com/1538779/episodes/19405563-how-podcast-advertisers-know-more-about-you-and-dolby-atmos-comes-for-podcasting.mp3
Audio file: https://op3.dev/e/www.buzzsprout.com/1538779/episodes/19405563-how-podcast-advertisers-know-more-about-you-and-dolby-atmos-comes-for-podcasting.mp3
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Duration seconds: 4846

## Resource

Send James and Sam a message or voicemail (This uses Buzzsprout's CoHost AI summary. Buzzsprout is our sponsor.) We question whether Netflix can make podcasts work without chasing YouTube’s time-spent game, and we map where premium video fits in a world built on niche audio. We also dig into ad overload, new measurement fights, identity-driven targeting, and why immersive formats like Dolby Atmos could change what “good” sounds like. • Netflix podcast strategy and why profitability be...

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