# Why podcast guest cross-promotion as a growth strategy is a fairytale

Page: https://stenobird.com/podcast/podmastery-podcasting-insights-and-advice-for-indie-creators-5237265/why-podcast-guest-cross-promotion-as-a-growth-strategy-is-a-fairytale
Text version: https://stenobird.com/podcast/podmastery-podcasting-insights-and-advice-for-indie-creators-5237265/why-podcast-guest-cross-promotion-as-a-growth-strategy-is-a-fairytale.md
Podcast: [Podmastery: podcasting insights and advice for indie creators](https://stenobird.com/podcast/podmastery-podcasting-insights-and-advice-for-indie-creators-5237265)
Published: 2026-05-18T18:15:00+00:00
Episode link: https://hollyc176.sg-host.com/episodes/why-podcast-guest-cross-promotion-as-a-growth-strategy-is-a-fairytale
Audio file: https://episodes.captivate.fm/episode/56ec419c-f35c-4917-9a0f-a2dfadd05df8.mp3
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JSON: https://stenobird.com/v1/public/podcasts/podmastery-podcasting-insights-and-advice-for-indie-creators-5237265/episodes/why-podcast-guest-cross-promotion-as-a-growth-strategy-is-a-fairytale
Duration seconds: 588

## Resource

Every podcaster who's ever had a guest on has felt it. You do the edit, write the show notes, create the clips, tag them everywhere — and hear absolutely nothing back. No share. No repost. Not even a like. So is it you? Is it them? Is this just how guests are? In this episode, I'm getting into why podcast guest cross-promotion is one of the most persistent myths in indie podcasting. If you're booking guests to borrow their audience, this episode is going to save you a lot of disappointment. Free 7-day podcast makeover: head to podmastery.co and sign up — one practical tip per day, straight to your inbox.

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## Transcript

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