# They Just Changed What a 'Play' Means In Podcasting. Did You Notice?

Page: https://stenobird.com/podcast/podmastery-podcasting-insights-and-advice-for-indie-creators-5237265/they-just-changed-what-a-play-means-in-podcasting-did-you-notice
Text version: https://stenobird.com/podcast/podmastery-podcasting-insights-and-advice-for-indie-creators-5237265/they-just-changed-what-a-play-means-in-podcasting-did-you-notice.md
Podcast: [Podmastery: podcasting insights and advice for indie creators](https://stenobird.com/podcast/podmastery-podcasting-insights-and-advice-for-indie-creators-5237265)
Published: 2026-06-16T17:30:00+00:00
Episode link: https://hollyc176.sg-host.com/episodes/they-just-changed-what-a-play-means-in-podcasting-did-you-notice
Audio file: https://episodes.captivate.fm/episode/a080597c-eae4-4e4f-8eb1-310ef2b632cd.mp3
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JSON: https://stenobird.com/v1/public/podcasts/podmastery-podcasting-insights-and-advice-for-indie-creators-5237265/episodes/they-just-changed-what-a-play-means-in-podcasting-did-you-notice
Duration seconds: 532

## Resource

Somebody just moved the goalposts on podcast metrics. And most podcasters didn’t even notice. The Alliance for Measurement in Podcasting — AMP — has defined a new cross-platform standard for what counts as a ‘play.’ Spotify has already adopted it. In this episode, Neal breaks down what this actually means for indie podcasters — why your dashboard numbers are about to look fairly different, why that doesn’t mean your show is doing better, and why optimising for any play-count threshold is optimising for the wrong thing. You’ll hear: — What AMP is and why they’re trying to standardise this — What is ‘intentional consumption’ in Spotify’s words, and what that actually means — Why Apple’s definition is still extraordinary (and not in a good way) — The one metric that actually tells you if your show is working 🔗 Listen to other episodes here: https://podmastery.co/ 📊 Free 7-day podcast makeover email course — one tip per day, no filler. Sign up at podmastery.co 💡 Want to work through your specific show? podmastery.co/need-podcasting-help

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## Transcript

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